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	<title>Community &#8211; canvitech.com</title>
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		<title>The ultimate guide to employee development</title>
		<link>https://canvitech.com/the-ultimate-guide-to-employee-development/</link>
					<comments>https://canvitech.com/the-ultimate-guide-to-employee-development/#respond</comments>
		
		<dc:creator><![CDATA[canvitech.com]]></dc:creator>
		<pubDate>Fri, 13 Jan 2023 05:56:38 +0000</pubDate>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Adventure]]></category>
		<guid isPermaLink="false">https://unify.madrasthemes.com/?p=4768</guid>

					<description><![CDATA[How to use job levels, competencies, and growth plans to make career advancement crystal clear.]]></description>
										<content:encoded><![CDATA[
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="has-text-align-center has-inter-font-family has-large-font-size" style="margin-top:0px;margin-bottom:48px;margin-left:0px;padding-right:12px;padding-left:12px;line-height:1.8">“ There’s going after top talent, and then there’s going after top talent within highly-competitive industries. “</p>
</blockquote>



<p>Whilst your competitors are talking about ping pong tables and free office snacks that appeal to everyone (but are really just table stakes), you can focus on the things that will turn the heads of your ideal candidates.</p>



<p>So, what does this approach look like exactly? What is it that recruiters need to do to grab the attention of the cream of the industry crop? We happen to help recruitment teams across 49 countries (and counting), attract and hire the best talent around every day. How do we/they do it?</p>



<p>First up, you’ve got to change your shoes. That’s right, leave your tired, but trusty Size 6s or 10s at the door, and swap them for your candidates’ shoes.</p>



<figure class="wp-block-image size-large"><img decoding="async" src="http://unify.madrasthemes.com/wp-content/uploads/2022/11/img2-1024x576.jpeg" alt="" class="wp-image-275"/></figure>



<h5 class="wp-block-heading">Step 1: Find out where your candidates spend time</h5>



<p>As obvious as it may sound, put yourself in your candidates’ shoes. You need to understand where they spend their time online, what they read, and what social media channels they use. There’s no point advertising for chefs on LinkedIn if they’re spending all their time on Facebook.</p>



<p>Then, once you’ve identified their favourite channels and platforms, think about how you’re going to use them to get your message in front of the right subset of the market, at the right time.</p>



<h5 class="wp-block-heading">Step 2: Get the conversation started</h5>



<p>Do you know what makes your candidates tick? What they perceive as an immediate no-no, and what’s likely to turn their head and pique their interest?</p>



<p>As well as thinking about where candidates spend their time, it’s important you’re also clear on their wants and needs, especially that all-important question – ‘What’s actually going to compel them to want to have a conversation with you in the first place?’ It’s a simple question, we know, but is it one (hand on heart) you can confidently answer right now?</p>



<figure class="wp-block-image size-large"><img decoding="async" src="http://unify.madrasthemes.com/wp-content/uploads/2022/11/img3-1024x576.jpeg" alt="" class="wp-image-276"/></figure>



<h5 class="wp-block-heading">Step 3: Pay attention to your brand</h5>



<p>Great, you’ve got their attention! But, oh, wait a minute. It’s gone. Just like that. You’ve hustled hard to reel them in, don’t let your efforts go to waste in the blink of an eye.</p>



<p>While you’ve got your thinking hat on, consider how you’re going to showcase your employer brand and communicate your EVP so that it resonates with candidates and they’re incentivized to continue that all-important dialogue with you. (For inspiration on showcasing your brand read, ‘Top employer branding examples of 2020.’)</p>



<p>And think about how you’re going to capture that interest. Something as simple as having to create an account on your careers site before being able to apply, or an application form that doesn’t play nicely on mobile, could be causing you to hemorrhage candidates.</p>



<h5 class="wp-block-heading">How to go from perfect first touchpoint to perfect follow-up dialogue</h5>



<p>We get that what you’re offering may not immediately set people’s world alight. You may not have the most ridiculous starting salary that knocks all of the other salary offerings out of the park. But you may be able to offer a better work-life balance, greater flexibility, a nurturing culture and perks, such as a free gym membership and duvet days.</p>



<p>These are the things that are going to help compel candidates to gravitate towards you. But they aren’t going to know about these positives unless they’re reflected on the likes of Glassdoor, in your Employee Value Proposition, and in your outreach messaging. So that when you do win their attention, it’s not immediately lost.</p>



<p>Good luck, you’ve totally got this.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>The complete guide to OKRs</title>
		<link>https://canvitech.com/the-complete-guide-to-okrs/</link>
					<comments>https://canvitech.com/the-complete-guide-to-okrs/#respond</comments>
		
		<dc:creator><![CDATA[canvitech.com]]></dc:creator>
		<pubDate>Fri, 13 Jan 2023 05:53:19 +0000</pubDate>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Classic]]></category>
		<guid isPermaLink="false">https://unify.madrasthemes.com/?p=4782</guid>

					<description><![CDATA[How to make objectives and key results work for your company]]></description>
										<content:encoded><![CDATA[
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="has-text-align-center has-inter-font-family has-large-font-size" style="margin-top:0px;margin-bottom:48px;margin-left:0px;padding-right:12px;padding-left:12px;line-height:1.8">“ There’s going after top talent, and then there’s going after top talent within highly-competitive industries. “</p>
</blockquote>



<p>Whilst your competitors are talking about ping pong tables and free office snacks that appeal to everyone (but are really just table stakes), you can focus on the things that will turn the heads of your ideal candidates.</p>



<p>So, what does this approach look like exactly? What is it that recruiters need to do to grab the attention of the cream of the industry crop? We happen to help recruitment teams across 49 countries (and counting), attract and hire the best talent around every day. How do we/they do it?</p>



<p>First up, you’ve got to change your shoes. That’s right, leave your tired, but trusty Size 6s or 10s at the door, and swap them for your candidates’ shoes.</p>



<figure class="wp-block-image size-large"><img decoding="async" src="http://unify.madrasthemes.com/wp-content/uploads/2022/11/img2-1024x576.jpeg" alt="" class="wp-image-275"/></figure>



<h5 class="wp-block-heading">Step 1: Find out where your candidates spend time</h5>



<p>As obvious as it may sound, put yourself in your candidates’ shoes. You need to understand where they spend their time online, what they read, and what social media channels they use. There’s no point advertising for chefs on LinkedIn if they’re spending all their time on Facebook.</p>



<p>Then, once you’ve identified their favourite channels and platforms, think about how you’re going to use them to get your message in front of the right subset of the market, at the right time.</p>



<h5 class="wp-block-heading">Step 2: Get the conversation started</h5>



<p>Do you know what makes your candidates tick? What they perceive as an immediate no-no, and what’s likely to turn their head and pique their interest?</p>



<p>As well as thinking about where candidates spend their time, it’s important you’re also clear on their wants and needs, especially that all-important question – ‘What’s actually going to compel them to want to have a conversation with you in the first place?’ It’s a simple question, we know, but is it one (hand on heart) you can confidently answer right now?</p>



<figure class="wp-block-image size-large"><img decoding="async" src="http://unify.madrasthemes.com/wp-content/uploads/2022/11/img3-1024x576.jpeg" alt="" class="wp-image-276"/></figure>



<h5 class="wp-block-heading">Step 3: Pay attention to your brand</h5>



<p>Great, you’ve got their attention! But, oh, wait a minute. It’s gone. Just like that. You’ve hustled hard to reel them in, don’t let your efforts go to waste in the blink of an eye.</p>



<p>While you’ve got your thinking hat on, consider how you’re going to showcase your employer brand and communicate your EVP so that it resonates with candidates and they’re incentivized to continue that all-important dialogue with you. (For inspiration on showcasing your brand read, ‘Top employer branding examples of 2020.’)</p>



<p>And think about how you’re going to capture that interest. Something as simple as having to create an account on your careers site before being able to apply, or an application form that doesn’t play nicely on mobile, could be causing you to hemorrhage candidates.</p>



<h5 class="wp-block-heading">How to go from perfect first touchpoint to perfect follow-up dialogue</h5>



<p>We get that what you’re offering may not immediately set people’s world alight. You may not have the most ridiculous starting salary that knocks all of the other salary offerings out of the park. But you may be able to offer a better work-life balance, greater flexibility, a nurturing culture and perks, such as a free gym membership and duvet days.</p>



<p>These are the things that are going to help compel candidates to gravitate towards you. But they aren’t going to know about these positives unless they’re reflected on the likes of Glassdoor, in your Employee Value Proposition, and in your outreach messaging. So that when you do win their attention, it’s not immediately lost.</p>



<p>Good luck, you’ve totally got this.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://canvitech.com/the-complete-guide-to-okrs/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Classic design principles</title>
		<link>https://canvitech.com/classic-design-principles/</link>
					<comments>https://canvitech.com/classic-design-principles/#respond</comments>
		
		<dc:creator><![CDATA[canvitech.com]]></dc:creator>
		<pubDate>Mon, 02 Jan 2023 04:44:54 +0000</pubDate>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Classic]]></category>
		<guid isPermaLink="false">https://unify.madrasthemes.com/?p=4719</guid>

					<description><![CDATA[“ There’s going after top talent, and then there’s going after top talent within highly-competitive industries. “ Whilst your competitors are talking about ping pong tables and free office snacks that appeal to everyone (but are really just table stakes), you can focus on the things that will turn the heads of your ideal candidates. [&#8230;]]]></description>
			
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					<h6 class="elementor-heading-title elementor-size-default">canvitech.com</h6>				</div>
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					<h2 class="elementor-heading-title elementor-size-default">Classic design principles</h2>				</div>
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				<div class="elementor-widget-container">
					<div class="elementor-heading-title elementor-size-default">“ There’s going after top talent, and then there’s going after top talent within highly-competitive industries. “</div>				</div>
				</div>
				<div class="elementor-element elementor-element-7ec5f7a elementor-widget elementor-widget-heading" data-id="7ec5f7a" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">Whilst your competitors are talking about ping pong tables and free office snacks that appeal to everyone (but are really just table stakes), you can focus on the things that will turn the heads of your ideal candidates.</p>				</div>
				</div>
				<div class="elementor-element elementor-element-9c922f3 elementor-widget elementor-widget-heading" data-id="9c922f3" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">So, what does this approach look like exactly? What is it that recruiters need to do to grab the attention of the cream of the industry crop? We happen to help recruitment teams across 49 countries (and counting), attract and hire the best talent around every day. How do we/they do it?</p>				</div>
				</div>
				<div class="elementor-element elementor-element-b02f0ca elementor-widget elementor-widget-heading" data-id="b02f0ca" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">First up, you’ve got to change your shoes. That’s right, leave your tired, but trusty Size 6s or 10s at the door, and swap them for your candidates’ shoes.</p>				</div>
				</div>
				<div class="elementor-element elementor-element-3800922 elementor-widget elementor-widget-image" data-id="3800922" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img decoding="async" src="http://unify.madrasthemes.com/wp-content/uploads/2022/11/img2.jpeg" title="" alt="" loading="lazy" />															</div>
				</div>
				<div class="elementor-element elementor-element-13a82f3 elementor-widget elementor-widget-heading" data-id="13a82f3" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Step 1: Find out where your candidates spend time</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-565cccf elementor-widget elementor-widget-heading" data-id="565cccf" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">As obvious as it may sound, put yourself in your candidates’ shoes. You need to understand where they spend their time online, what they read, and what social media channels they use. There’s no point advertising for chefs on LinkedIn if they’re spending all their time on Facebook.</p>				</div>
				</div>
				<div class="elementor-element elementor-element-b2f741e elementor-widget elementor-widget-heading" data-id="b2f741e" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">Then, once you’ve identified their favourite channels and platforms, think about how you’re going to use them to get your message in front of the right subset of the market, at the right time.</p>				</div>
				</div>
				<div class="elementor-element elementor-element-a5b2688 elementor-widget elementor-widget-heading" data-id="a5b2688" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Step 2: Get the conversation started</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-847e812 elementor-widget elementor-widget-heading" data-id="847e812" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">Do you know what makes your candidates tick? What they perceive as an immediate no-no, and what’s likely to turn their head and pique their interest?</p>				</div>
				</div>
				<div class="elementor-element elementor-element-f14705a elementor-widget elementor-widget-heading" data-id="f14705a" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">As well as thinking about where candidates spend their time, it’s important you’re also clear on their wants and needs, especially that all-important question – ‘What’s actually going to compel them to want to have a conversation with you in the first place?’ It’s a simple question, we know, but is it one (hand on heart) you can confidently answer right now?</p>				</div>
				</div>
				<div class="elementor-element elementor-element-40d5486 elementor-widget elementor-widget-image" data-id="40d5486" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img decoding="async" src="http://unify.madrasthemes.com/wp-content/uploads/2022/11/img3.jpeg" title="" alt="" loading="lazy" />															</div>
				</div>
				<div class="elementor-element elementor-element-87ed326 elementor-widget elementor-widget-heading" data-id="87ed326" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Step 3: Pay attention to your brand</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-ff05807 elementor-widget elementor-widget-heading" data-id="ff05807" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">Great, you’ve got their attention! But, oh, wait a minute. It’s gone. Just like that. You’ve hustled hard to reel them in, don’t let your efforts go to waste in the blink of an eye.</p>				</div>
				</div>
				<div class="elementor-element elementor-element-eeda152 elementor-widget elementor-widget-heading" data-id="eeda152" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">While you’ve got your thinking hat on, consider how you’re going to showcase your employer brand and communicate your EVP so that it resonates with candidates and they’re incentivized to continue that all-important dialogue with you. (For inspiration on showcasing your brand read, ‘Top employer branding examples of 2020.’)</p>				</div>
				</div>
				<div class="elementor-element elementor-element-d304ff8 elementor-widget elementor-widget-heading" data-id="d304ff8" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">And think about how you’re going to capture that interest. Something as simple as having to create an account on your careers site before being able to apply, or an application form that doesn’t play nicely on mobile, could be causing you to hemorrhage candidates.</p>				</div>
				</div>
				<div class="elementor-element elementor-element-0af40e6 elementor-widget elementor-widget-heading" data-id="0af40e6" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">How to go from perfect first touchpoint to perfect follow-up dialogue</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-9d7c008 elementor-widget elementor-widget-heading" data-id="9d7c008" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">We get that what you’re offering may not immediately set people’s world alight. You may not have the most ridiculous starting salary that knocks all of the other salary offerings out of the park. But you may be able to offer a better work-life balance, greater flexibility, a nurturing culture and perks, such as a free gym membership and duvet days.</p>				</div>
				</div>
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			</item>
		<item>
		<title>Do millennials care about saving?</title>
		<link>https://canvitech.com/do-millennials-care-about-saving/</link>
					<comments>https://canvitech.com/do-millennials-care-about-saving/#respond</comments>
		
		<dc:creator><![CDATA[canvitech.com]]></dc:creator>
		<pubDate>Fri, 30 Dec 2022 05:12:51 +0000</pubDate>
				<category><![CDATA[Community]]></category>
		<guid isPermaLink="false">https://unify.madrasthemes.com/?p=4675</guid>

					<description><![CDATA[Over the last few years, numerous studies have appeared to confirm a troubling pattern – millennials don't save, they don't care about their financial futures.]]></description>
										<content:encoded><![CDATA[<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="has-text-align-center has-inter-font-family has-large-font-size" style="margin-top:0px;margin-bottom:48px;margin-left:0px;padding-right:12px;padding-left:12px;line-height:1.8">“ There’s going after top talent, and then there’s going after top talent within highly-competitive industries. “</p>
</blockquote>
<p>Whilst your competitors are talking about ping pong tables and free office snacks that appeal to everyone (but are really just table stakes), you can focus on the things that will turn the heads of your ideal candidates.</p>
<p>So, what does this approach look like exactly? What is it that recruiters need to do to grab the attention of the cream of the industry crop? We happen to help recruitment teams across 49 countries (and counting), attract and hire the best talent around every day. How do we/they do it?</p>
<p>First up, you’ve got to change your shoes. That’s right, leave your tired, but trusty Size 6s or 10s at the door, and swap them for your candidates’ shoes.</p>
<figure class="wp-block-image size-large"><img decoding="async" src="http://unify.madrasthemes.com/wp-content/uploads/2022/11/img2-1024x576.jpeg" alt="" class="wp-image-275"/></figure>
<h5 class="wp-block-heading">Step 1: Find out where your candidates spend time</h5>
<p>As obvious as it may sound, put yourself in your candidates’ shoes. You need to understand where they spend their time online, what they read, and what social media channels they use. There’s no point advertising for chefs on LinkedIn if they’re spending all their time on Facebook.</p>
<p>Then, once you’ve identified their favourite channels and platforms, think about how you’re going to use them to get your message in front of the right subset of the market, at the right time.</p>
<h5 class="wp-block-heading">Step 2: Get the conversation started</h5>
<p>Do you know what makes your candidates tick? What they perceive as an immediate no-no, and what’s likely to turn their head and pique their interest?</p>
<p>As well as thinking about where candidates spend their time, it’s important you’re also clear on their wants and needs, especially that all-important question – ‘What’s actually going to compel them to want to have a conversation with you in the first place?’ It’s a simple question, we know, but is it one (hand on heart) you can confidently answer right now?</p>
<figure class="wp-block-image size-large"><img decoding="async" src="http://unify.madrasthemes.com/wp-content/uploads/2022/11/img3-1024x576.jpeg" alt="" class="wp-image-276"/></figure>
<h5 class="wp-block-heading">Step 3: Pay attention to your brand</h5>
<p>Great, you’ve got their attention! But, oh, wait a minute. It’s gone. Just like that. You’ve hustled hard to reel them in, don’t let your efforts go to waste in the blink of an eye.</p>
<p>While you’ve got your thinking hat on, consider how you’re going to showcase your employer brand and communicate your EVP so that it resonates with candidates and they’re incentivized to continue that all-important dialogue with you. (For inspiration on showcasing your brand read, ‘Top employer branding examples of 2020.’)</p>
<p>And think about how you’re going to capture that interest. Something as simple as having to create an account on your careers site before being able to apply, or an application form that doesn’t play nicely on mobile, could be causing you to hemorrhage candidates.</p>
<h5 class="wp-block-heading">How to go from perfect first touchpoint to perfect follow-up dialogue</h5>
<p>We get that what you’re offering may not immediately set people’s world alight. You may not have the most ridiculous starting salary that knocks all of the other salary offerings out of the park. But you may be able to offer a better work-life balance, greater flexibility, a nurturing culture and perks, such as a free gym membership and duvet days.</p>
<p>These are the things that are going to help compel candidates to gravitate towards you. But they aren’t going to know about these positives unless they’re reflected on the likes of Glassdoor, in your Employee Value Proposition, and in your outreach messaging. So that when you do win their attention, it’s not immediately lost.</p>
<p>Good luck, you’ve totally got this.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Let&#8217;s revolutionise global payments. Together</title>
		<link>https://canvitech.com/lets-revolutionise-global-payments-together/</link>
					<comments>https://canvitech.com/lets-revolutionise-global-payments-together/#respond</comments>
		
		<dc:creator><![CDATA[canvitech.com]]></dc:creator>
		<pubDate>Fri, 30 Dec 2022 05:09:17 +0000</pubDate>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Bussiness]]></category>
		<guid isPermaLink="false">https://unify.madrasthemes.com/?p=4669</guid>

					<description><![CDATA[Unify is changing the way money moves around the world.]]></description>
										<content:encoded><![CDATA[
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="has-text-align-center has-inter-font-family has-large-font-size" style="margin-top:0px;margin-bottom:48px;margin-left:0px;padding-right:12px;padding-left:12px;line-height:1.8">“ There’s going after top talent, and then there’s going after top talent within highly-competitive industries. “</p>
</blockquote>



<p>Whilst your competitors are talking about ping pong tables and free office snacks that appeal to everyone (but are really just table stakes), you can focus on the things that will turn the heads of your ideal candidates.</p>



<p>So, what does this approach look like exactly? What is it that recruiters need to do to grab the attention of the cream of the industry crop? We happen to help recruitment teams across 49 countries (and counting), attract and hire the best talent around every day. How do we/they do it?</p>



<p>First up, you’ve got to change your shoes. That’s right, leave your tired, but trusty Size 6s or 10s at the door, and swap them for your candidates’ shoes.</p>



<figure class="wp-block-image size-large"><img decoding="async" src="http://unify.madrasthemes.com/wp-content/uploads/2022/11/img2-1024x576.jpeg" alt="" class="wp-image-275"/></figure>



<h5 class="wp-block-heading">Step 1: Find out where your candidates spend time</h5>



<p>As obvious as it may sound, put yourself in your candidates’ shoes. You need to understand where they spend their time online, what they read, and what social media channels they use. There’s no point advertising for chefs on LinkedIn if they’re spending all their time on Facebook.</p>



<p>Then, once you’ve identified their favourite channels and platforms, think about how you’re going to use them to get your message in front of the right subset of the market, at the right time.</p>



<h5 class="wp-block-heading">Step 2: Get the conversation started</h5>



<p>Do you know what makes your candidates tick? What they perceive as an immediate no-no, and what’s likely to turn their head and pique their interest?</p>



<p>As well as thinking about where candidates spend their time, it’s important you’re also clear on their wants and needs, especially that all-important question – ‘What’s actually going to compel them to want to have a conversation with you in the first place?’ It’s a simple question, we know, but is it one (hand on heart) you can confidently answer right now?</p>



<figure class="wp-block-image size-large"><img decoding="async" src="http://unify.madrasthemes.com/wp-content/uploads/2022/11/img3-1024x576.jpeg" alt="" class="wp-image-276"/></figure>



<h5 class="wp-block-heading">Step 3: Pay attention to your brand</h5>



<p>Great, you’ve got their attention! But, oh, wait a minute. It’s gone. Just like that. You’ve hustled hard to reel them in, don’t let your efforts go to waste in the blink of an eye.</p>



<p>While you’ve got your thinking hat on, consider how you’re going to showcase your employer brand and communicate your EVP so that it resonates with candidates and they’re incentivized to continue that all-important dialogue with you. (For inspiration on showcasing your brand read, ‘Top employer branding examples of 2020.’)</p>



<p>And think about how you’re going to capture that interest. Something as simple as having to create an account on your careers site before being able to apply, or an application form that doesn’t play nicely on mobile, could be causing you to hemorrhage candidates.</p>



<h5 class="wp-block-heading">How to go from perfect first touchpoint to perfect follow-up dialogue</h5>



<p>We get that what you’re offering may not immediately set people’s world alight. You may not have the most ridiculous starting salary that knocks all of the other salary offerings out of the park. But you may be able to offer a better work-life balance, greater flexibility, a nurturing culture and perks, such as a free gym membership and duvet days.</p>



<p>These are the things that are going to help compel candidates to gravitate towards you. But they aren’t going to know about these positives unless they’re reflected on the likes of Glassdoor, in your Employee Value Proposition, and in your outreach messaging. So that when you do win their attention, it’s not immediately lost.</p>



<p>Good luck, you’ve totally got this.</p>
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