{"id":2111,"date":"2022-11-14T07:48:23","date_gmt":"2022-11-14T07:48:23","guid":{"rendered":"https:\/\/unify.madrasthemes.com\/?p=2111"},"modified":"2022-11-14T07:48:23","modified_gmt":"2022-11-14T07:48:23","slug":"making-the-brand-fresh-finds-playlist-collection","status":"publish","type":"post","link":"https:\/\/canvitech.com\/en\/making-the-brand-fresh-finds-playlist-collection\/","title":{"rendered":"Making the Brand: Fresh Finds Playlist Collection"},"content":{"rendered":"
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\u201c There\u2019s going after top talent, and then there\u2019s going after top talent within highly-competitive industries. \u201c<\/p>\n<\/blockquote>\n\n\n\n

Whilst your competitors are talking about ping pong tables and free office snacks that appeal to everyone (but are really just table stakes), you can focus on the things that will turn the heads of your ideal candidates.<\/p>\n\n\n\n

So, what does this approach look like exactly? What is it that recruiters need to do to grab the attention of the cream of the industry crop? We happen to help recruitment teams across 49 countries (and counting), attract and hire the best talent around every day. How do we\/they do it?<\/p>\n\n\n\n

First up, you\u2019ve got to change your shoes. That\u2019s right, leave your tired, but trusty Size 6s or 10s at the door, and swap them for your candidates\u2019 shoes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
Step 1: Find out where your candidates spend time<\/h5>\n\n\n\n

As obvious as it may sound, put yourself in your candidates\u2019 shoes. You need to understand where they spend their time online, what they read, and what social media channels they use. There\u2019s no point advertising for chefs on LinkedIn if they\u2019re spending all their time on Facebook.<\/p>\n\n\n\n

Then, once you\u2019ve identified their favourite channels and platforms, think about how you\u2019re going to use them to get your message in front of the right subset of the market, at the right time.<\/p>\n\n\n\n

Step 2: Get the conversation started<\/h5>\n\n\n\n

Do you know what makes your candidates tick? What they perceive as an immediate no-no, and what\u2019s likely to turn their head and pique their interest?<\/p>\n\n\n\n

As well as thinking about where candidates spend their time, it\u2019s important you\u2019re also clear on their wants and needs, especially that all-important question \u2013 \u2018What\u2019s actually going to compel them to want to have a conversation with you in the first place?\u2019 It\u2019s a simple question, we know, but is it one (hand on heart) you can confidently answer right now?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
Step 3: Pay attention to your brand<\/h5>\n\n\n\n

Great, you\u2019ve got their attention! But, oh, wait a minute. It\u2019s gone. Just like that. You\u2019ve hustled hard to reel them in, don\u2019t let your efforts go to waste in the blink of an eye.<\/p>\n\n\n\n

While you\u2019ve got your thinking hat on, consider how you\u2019re going to showcase your employer brand and communicate your EVP so that it resonates with candidates and they\u2019re incentivized to continue that all-important dialogue with you. (For inspiration on showcasing your brand read, \u2018Top employer branding examples of 2020.\u2019)<\/p>\n\n\n\n

And think about how you\u2019re going to capture that interest. Something as simple as having to create an account on your careers site before being able to apply, or an application form that doesn\u2019t play nicely on mobile, could be causing you to hemorrhage candidates.<\/p>\n\n\n\n

How to go from perfect first touchpoint to perfect follow-up dialogue<\/h5>\n\n\n\n

We get that what you\u2019re offering may not immediately set people\u2019s world alight. You may not have the most ridiculous starting salary that knocks all of the other salary offerings out of the park. But you may be able to offer a better work-life balance, greater flexibility, a nurturing culture and perks, such as a free gym membership and duvet days.<\/p>\n\n\n\n

These are the things that are going to help compel candidates to gravitate towards you. But they aren\u2019t going to know about these positives unless they\u2019re reflected on the likes of Glassdoor, in your Employee Value Proposition, and in your outreach messaging. So that when you do win their attention, it\u2019s not immediately lost.<\/p>\n\n\n\n

Good luck, you\u2019ve totally got this.<\/p>","protected":false},"excerpt":{"rendered":"

\u201c There\u2019s going after top talent, and then there\u2019s going after top talent within highly-competitive industries. \u201c Whilst your competitors are talking about ping pong tables and free office snacks that appeal to everyone (but are really just table stakes), you can focus on the things that will turn the heads of your ideal candidates. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2111","post","type-post","status-publish","format-standard","hentry","category-insights"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"mae-std1":false,"jetpack-portfolio-admin-thumb":false},"uagb_author_info":{"display_name":"canvitech.com","author_link":"https:\/\/canvitech.com\/en\/author\/canvitech-com\/"},"uagb_comment_info":2,"uagb_excerpt":"\u201c There\u2019s going after top talent, and then there\u2019s going after top talent within highly-competitive industries. \u201c Whilst your competitors are talking about ping pong tables and free office snacks that appeal to everyone (but are really just table stakes), you can focus on the things that will turn the heads of your ideal candidates.…","_links":{"self":[{"href":"https:\/\/canvitech.com\/en\/wp-json\/wp\/v2\/posts\/2111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canvitech.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canvitech.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canvitech.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canvitech.com\/en\/wp-json\/wp\/v2\/comments?post=2111"}],"version-history":[{"count":0,"href":"https:\/\/canvitech.com\/en\/wp-json\/wp\/v2\/posts\/2111\/revisions"}],"wp:attachment":[{"href":"https:\/\/canvitech.com\/en\/wp-json\/wp\/v2\/media?parent=2111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canvitech.com\/en\/wp-json\/wp\/v2\/categories?post=2111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canvitech.com\/en\/wp-json\/wp\/v2\/tags?post=2111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}